Then I will select all of them and add a white outline at the width I want for the space. This will turn the black outline into a solid shape. I want to add space where the lines meet, which will require some minor surgery using the Pathfinder window.įirst, I have to select each shape and go to Object > Expand Appearance. You should have a minimalist leaf illustration now.īut don’t stop there. This will make sure they are evenly spaced by using the center of their respective mass. Select them all, then hit the Horizontal Distribute Center button. To space them evenly, start by eyeballing their placement. Select all three leaves, then hit the Vertical Align Bottom button. (Read more about the Alignment window here). Now align them by bringing up the Align window, under Window in the screen-top menu. If one leaf is rotated 18°, the other will be -18°. Select the other small leaf, hit R and Enter/Return, then enter the rotation value from the other leaf, but as a negative. Click Preview, click in the Angle value field, and use the up/down keys on the keyboard to rotate the leaf to a satisfactory angle. Select one of the smaller leaves and hit R, then hit Enter/Return to bring up the Rotate window. Select two of them, hold Shift, and drag a corner of the Bounding Box to reduce the size of both simultaneously. Do this once more, and you’ll have three leaf shapes. To duplicate the shape, select the shape, hold the Option key, and drag it to the side. Holding Shift keeps the movement aligned to the vertical axis when dragging to keep it from becoming crooked. Keep Shift held, and drag the anchor points down to form a leaf shape. Click on one of the side anchor points, then hold Shift and click on the other one to activate both. Hit A to activate the Direct Selection Tool. With the shape active and the anchor points visible, simply click on an anchor point to convert it from a curved vector to one without directional handles (i.e. Then, with the Anchor Point Tool, I modified two of the anchor points. Using the Ellipse shape tool, I drew out an oval-shaped ellipse. I started by making a simple, single leaf with a black outline but no fill color. So we can create a leaf shape, look at how to make it stylishly minimal, then add a company name in a matching style. A good way to communicate botany is by using leaf shapes - naturally. Use this guide to brush up on Shapes, which can reduce the freehand drawing by combining shapes.įor our exercise, we’ll use a made-up natural products company called Botanica. When you’ve identified a singular graphic, use this guide to familiarize yourself with the Pen Tool - as well as working with paths. And with geometric minimalism, a singular object or shape already on the drawing board means you’re halfway there. You always need an idea first, no matter what style of logo you intend to create. If my brand was a shape, what would it be?įrom these, you should end up with something rough you can polish.Here are few questions to ask to narrow down your concept: (This is after hundreds of sketches or thumbnails, in however many iterations or versions they choose.)īut for someone doing their own design, you may be able to identify the essence of your brand with only a little consideration. Professional designers are trained in exploring every angle of your brand in order to distill it to a small, representational mark - in a way that conveys the spirit of your brand. This guide will show you how to construct a modern minimalist logo - and give you some thinking tools to create your own.Įxploring logo concepts can be a time-consuming, labor-intensive process for a professional designer. A post shared by Jen | Hello June Creative® I won’t say logo design is easy, per se, but there are ways to break it down in order to think about how to approach your own design.
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